25 Jul

Dean Foods continues to struggle with net income plummeting

first_imgDean Foods continues to struggle with net income plummetingPosted By: News Deskon: November 07, 2017In: Business, Dairy, Financial, IndustriesPrintEmailDean Foods has seen its net sales and net income shrink in the third quarter of the year as it incurred incremental costs partly ‘due to the hurricanes in both Florida and Texas’.In the three months to September 30, net sales were $1.94 billion, representing a 1.37% decrease on the same period of 2016.Meanwhile, net income shrank by 90.5%, from $14.5 million to $1.38 million. Total volume across all products was 608 million gallons, a 6.6% decline.Dean Foods, the food manufacturer whose brands include Land O’Lakes, DairyPure and Friendly’s ice cream, has now lowered its earnings outlook for 2017.The company has sought to diversify its portfolio this year with the acquisitions of non-dairy brands Uncle Matt’s and Good Karma.Dean Foods CEO Ralph Scozzafava said the performance in the third quarter came in-line with the company’s expectations. “We improved overall execution in the quarter despite incurring some incremental costs due to the hurricanes in both Florida and Texas as we continued to service our customers from sister plants,” he said.“We continue to make strong progress against our cost savings initiatives and are in the early stages of a significant enterprise-wide cost productivity programme to secure incremental savings in 2018 and ongoing. Importantly, we have recently won some new business for 2018 behind solid sales execution through the quarter.”He added: “Our initiatives to build strong brands and diversify our portfolio will build brand equity on DairyPure through new product innovation and enhanced consumer marketing.  In addition, we are intensely focused on reducing our cost structure across each facet of the organisation. “Through a comprehensive productivity program including OPEX 2020 and our enterprise-wide initiatives currently ramping up, we will drive efficiencies across the business to enable us to compete and win. Lastly, I want to emphasise that we are prudently navigating the macro environment in our industry with a solid strategy that will enable us to be successful.”Share with your network: Tags: DairyDean FoodsfinancialUnited Stateslast_img read more

25 Jul

Garden of Life unveils glutenfree wholefood GōL snack bars

first_imgGarden of Life unveils gluten-free, whole-food GōL snack barsPosted By: Martin Whiteon: July 24, 2018In: Food, Industries, New products, Nutrition, SnacksPrintEmailGarden of Life has unveiled a new line of gluten-free, whole-food snack bars called GōL (pronounced “goal”), in order to cater to the on-the-go lifestyles of health-conscious consumers.Four flavours will initially be available in the GōL Bars range: Chocolate coconut, blueberry, chocolate sea salt and maple sea salt.Bars contain between 220-230 calories per serving, and offer 12g of protein per bar as they are made with USDA-certified organic whole milk protein.The bars are flavoured with natural ingredients such as organic blueberries, organic cashews, organic coconuts and pink Himalayan salt.Garden of Life president Brian Ray said: “Offering a clean and simple ingredient bar may sound easy, but making one that’s Certified USDA Organic, Non-GMO Project Verified and Certified Gluten-Free — and great-tasting — actually took us some time to do right.“We are very selective with what goes in our products — only true, whole-food ingredients make the cut. We also pay very close attention to what we keep out of them.“Our deliciously simple GōL bars offer truly clean nutrition for the entire family.”Garden of Life’s new range of GōL Bars are now available nationwide from US retailers.Share with your network: Tags: Garden of Lifegluten freesnack barsUSlast_img read more

25 Jul

Olympus acquires Rise Baking Company from Arbor Investments

first_imgchocolate cookiesOlympus acquires Rise Baking Company from Arbor InvestmentsPosted By: Martin Whiteon: August 10, 2018In: Bakery, Business, Food, Industries, Mergers & AcquisitionsPrintEmailPrivate equity firm Olympus Partners has acquired bakery product manufacturer Rise Baking Company from Arbor Investments for an undisclosed sum.Rise manufacturers products such as premium cookies, dessert bars, artisan breads, and flatbreads to foodservice customers and retailers throughout the North American market.Headquartered in Minnesota, Rise operates six manufacturing facilities in North America, employing over 1,000 people.Mike Schultz, CEO of Rise Baking Company said: “The entire team is excited to partner with Olympus to continue growing Rise Baking into a North American bakery leader.“We have found another great partner who fully supports our team, our employees and our future plans. Olympus is the right partner to help Rise continue to grow in the coming years.”Mike Horgan, a Partner at Olympus added: “The Rise management team has built a remarkable business that has led to impressive growth across all of their products and customers. Rise is a well-invested and highly attractive business in the bakery sector.Jim Conroy, managing partner at Olympus said: “We are thrilled to back this team as they continue to grow their existing business and pursue transformational acquisitions.”Share with your network: Tags: bakeryOlympus PartnersRise Baking CompanyUSlast_img read more

25 Jul

Making Matcha accessible and useful to a wider audience

first_imgRory Jeffries (left) and Harvey Hodd (right), co-founders of Matcha Works. Making Matcha “accessible and useful to a wider audience”Posted By: Harriet Jachecon: February 01, 2019In: Functional, Industries, Soft drinks, TechnologyPrintEmailMatcha has been a long-standing ingredient to include in many functional beverages, mainly targeting the ready-to-drink tea market. This can be seen in these carbonated Matcha teas and this CBD and Matcha ready-to-drink tea, which releases the functional ingredients into the beverage with a twist of its cap.But what about energy drinks? Consumers are seeking natural, cleaner ways to get energised – and this comes with a need to reduce unhealthy ingredients such as sugar and excessive amounts of caffeine. Here, we speak with Harvey Hodd, co-founder of Matcha Works. He explains how the brand’s approach to Matcha energy drinks appeals to this healthier, more natural space for the category. The brand has also digitalised its connection with young consumers through a WhatsApp platform.What draws consumers to the use of Matcha in sparkling drinks?Based on the feedback of our current Matcha and Plant M*lk range, most of the awareness and consumption of Matcha is based around tea, with traditional ‘straight up’ Matcha and water being king. The issue with this is that the preparation of this can take time, something many consumers struggle with. We want to make Matcha as accessible and functional as possible, and have taken that into our new sparkling range.The range contains the same amount of caffeine as a coffee or conventional energy drink, without the crash or sugar. We wanted to take something that is largely drunk on premise, and make it accessible and useful to a wider audience.Why do you believe that the attractiveness of energy drinks is increasing?Energy drinks have had a bad rap over the last few years, and rightly so. The sugar, artificial ingredients and synthetic caffeine that conventional offerings are built on don’t relate to a modern consumer anymore.For us, we believe the war on energy has shifted from this idea of “peak performance” with marketing around extreme sports, to now a war on a consumer’s everyday lifestyle. The war is now on tiredness, focus and fatigue.L’theanine found in Matcha combines with naturally occurring caffeine for long-lasting, no-crash energy. Consumers are becoming increasingly aware that alternative all-natural energy offerings exist, and consuming the artificial ingredients in conventional offerings no longer makes sense.Would you class your beverages as ‘functional’? If so, how?Yes, 100%. We provide functional everyday energy from Matcha Green Tea. Matcha is loaded with natural caffeine and an amino acid called L’theanine. L’theanine helps with cognitive calm and focus, and combined with the caffeine in Matcha, creates a potent mix for no-crash energy.Could other beneficial ingredients be incorporated into soft drinks to enhance them?Yes I think so, we’re seeing it right now. Beverages that have CBD and ashwagandha, to name a few, are launching with added functionality. I believe the demand is there from a highly educated millennial consumer who is asking for added functionality in their beverages to combat their busy lifestyles, so I think we’ll only see more of it.Why target millennials/Gen Z? What benefits does this decision bring?Based on testing our range and feedback, a millennial/Gen Z audience resonated with our ranges the most.There has been a tectonic shift in consumer buying behaviour mostly attributed to a millennial audience, which will only become more severe as Gen Z’s buying power increases further. They are an audience that challenges past views on food and drink, and are demanding healthy functionality in the food and drinks they consume.Some of the technology we are incorporating into our business model, like our DTC WhatsApp platform, is also targeted towards a digitally native millennial/gen Z audience. They already have the knowledge of platforms and technology like this, which allows us to seamlessly incorporate it into our business.Tell me more about how your WhatsApp platform works. Why did you make this commercial decision?We recently launched a direct ordering WhatsApp platform to allow us to get closer to our consumer in a more engaging and colloquial way.We speak to a digitally native audience that wants to engage with brands in a different way, and we felt traditional methods like newsletters, slow email customer service, and long checkouts on website purchases are a little tired.We offer direct customer service, one-click next-day delivery ordering, and exclusive news, competitions and offers via the platform. Our customers now have a direct line to us whenever they want, and can order as seamlessly as sending a message to a friend.Could you see a functional beverage like this being marketed to older generations in the future?I think as consumer behaviour changes further over the next decade there is no reason functionality in beverages like ours can appeal to a different audience. But for now, we are focused on delivering as much value as we can to our core younger demographic.Hodd was speaking with FoodBev Media’s Harriet Jachec.Share with your network: Tags: CEO Seriesenergy drinksMatchaMatcha Workslast_img read more

25 Jul

Usurping traditional design codes for tea and coffee products

first_imgUsurping traditional design codes for tea and coffee productsPosted By: Harriet Jachecon: May 02, 2019In: Beverage, Features, Flavours, New products, Packaging, Tea & CoffeePrintEmailTraditional packaging is changing, with companies striving to present a premium brand that consumers can trust. Some brands are steering away from typical ‘design codes’, however, in order to stand out from the crowd.Dan Bernstein, creative partner for design agency &Smith, explains the notion behind the brand’s move away from such traditionalism.“Tea packaging is often quite busy, with every bit of space utilised for copy, photography, or illustrations.”In contrast, Offblak’s design is more pared down, with a pastel palette to emphasise this ‘fresh and exciting’ visual identity. The packaging also moves away from the use of brown board, something that Bernstein mentions they wanted to break away from.“The choice of palette was less about the specific colours, but rather the way the block coloured backgrounds allow the iconic illustrations and typography to stand out, making a stronger impact.”There is also a practical element to the design, whereby the product can be home delivered to consumers.Offblak countered this into the pre-release stage, founder Dmitry Klochkov said: “We designed the pack to be slim so that it can go through a letterbox. Our consumers are busy with life and work and they cannot be in all the time when there is parcel delivery. So we offer a smooth delivery. You don’t need to be in to receive a box of Offblak tea.”Klochkov noted that their consumer base is mainly young millennials, who are ‘conscious of brand aesthetics’.“They are digital natives and live on social media.“They go for a brand not only because of great products but because of the brand values.“Our consumers surely value the high quality of ingredients and the amazing flavour of our teas, but they also want the brand to speak their language and be able to complement their healthy lifestyle without any compromise on taste or excitement.“We believe that talking to the right audience is the most crucial. In fact, we might be the first tea company that identified the existence of younger consumers as core tea drinkers.”Share with your network: Tags: brandingdesignlast_img read more

24 Jul

It can be your miracle Pompeo urges North Korea to follow Vietnams

first_imgTopics Share on Messenger Mike Pompeo Sun 8 Jul 2018 10.48 EDT Mike Pompeo Nuclear weapons This article is more than 1 year old news Share on LinkedIn Shares8686 Share on Twitter Appeal comes after Pyongyang accused US of ‘gangster-like behavior’ over demands for denuclearization Support The Guardian Share via Email North Korea accuses US of ‘gangster-like’ behaviour after Pompeo talks ‘It can be your miracle’: Pompeo urges North Korea to follow Vietnam’s path Mike Pompeo has appealed for North Korea’s leadership to follow Vietnam’s path in overcoming past hostilities with the United States following Pyongyang’s blistering rebuke of his efforts to forge a denuclearisation deal. The US secretary of state called on the North Korean leader, Kim Jong-un, to replicate Vietnam’s “miracle” of economic growth by improving ties with the US, vowing that America keeps its promises with former foes. His comments follow a statement issued by Pyongyang on Saturday, which made clear it had no intention of carrying out the comprehensive unilateral disarmament Donald Trump has claimed was the outcome of his 12 June summit in Singapore with Kim, and accusing the US of “gangster-like behavior” in its demands for denuclearisation.The long, detailed statement from the North Korean foreign ministry gave an assessment of Friday and Saturday’s talks between US and North Korean delegations in Pyongyang, describing them as “regrettable”. The statement flatly contradicted the upbeat assessment from Pompeo, who headed the US delegation.Speaking to members of the US-Vietnamese business community in Hanoi on Sunday, Pompeo appeared undeterred, and said Vietnam’s experience since the normalisation of relations with the US in 1995 should be proof for North Korea that prosperity and partnership with the US is possible after decades of conflict and mistrust. “The fact that we are cooperating – and not fighting – is proof that when a country decides to create a brighter future for itself alongside the United States, we follow through on American promises,” he said, repeating Trump’s pledge to help improve North Korea’s economy and provide it with security assurances in return for Kim giving up nuclear weapons. “In light of the once-unimaginable prosperity and partnership we have with Vietnam today, I have a message for Chairman Kim Jong-un: President Trump believes your country can replicate this path.“It’s yours if you’ll you seize the moment. This miracle can be yours. It can be your miracle in North Korea as well,” Pompeo said.Earlier on Sunday during a brief stop in Tokyo, Pompeo had downplayed North Korea’s accusations. After meeting with his Japanese and South Korean counterparts in Tokyo, Pompeo said his two days of talks in Pyongyang had produced results. But he also said that sanctions would remain until Pyongyang gets rid of its nuclear weapons. Read more Last modified on Mon 9 Jul 2018 08.56 EDTcenter_img Since you’re here… … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. “If those requests were gangster-like, the world is a gangster,” Pompeo said, noting that numerous UN security council resolutions have demanded that the North rid itself of nuclear weapons and end its ballistic missile program.Asked how he could think the North Koreans had been negotiating in good faith, Pompeo replied: “Because they were.”The North Korean foreign ministry statement, by contrast, adopted a wounded tone, saying hopes of progress raised by the Singapore summit between Kim and Trump, had been dashed by the one-sided approach taken by Pompeo’s delegation.In particular, the statement to took the Americans to task for insisting on complete, verifiable, irreversible disarmament (CVID).“The US side came up only with its unilateral and gangster-like demand for denuclearisation just calling for CVID, declaration and verification, all of which run counter to the spirit of the Singapore summit meeting and talks,” the statement said.While rebuffing the US approach to talks, however, the regime also laid out its most detailed negotiating position to date, suggesting confidence-building measures each side could take, including a proposal to freeze production of intercontinental ballistic missiles and a call for a formal declaration ending the Korean war.It said Pyongyang would dismantle a “high thrust engine” testing site as a concrete measure towards “the suspension of ICBM production as part of denuclearisation steps” while making a start of “working level talks” on repatriation of remains.In return the US would make “public a declaration on the end of war” on the 65th anniversary of the Korean war armistice, which falls on 27 July.If the talks on such confidence-building measures failed, the North Korean statement warned “this will finally make each side seek for another choice and there is no guarantee that this will not result into yet another tragedy”.Pompeo sought to dispel suggestions that the Trump administration has backed down from demanding the complete, verifiable and irreversible dismantlement of the North’s nuclear weapons. He said North Korea understood that denuclearisation must be “fully verified” and “final”.The talks, however, appeared to have exposed a wide gap between the way the Trump administration and Pyongyang interpreted the outcome of the Singapore summit. In a joint statement with Trump, Kim committed his regime to move towards “complete denuclearisation of the Korean peninsula”.Trump took it to mean total and unilateral nuclear disarmament. He returned to the US claiming North Korea was “no longer a nuclear threat”. Last week in Montana, he told a crowd: “But we signed a wonderful paper saying they’re going to denuclearise their whole thing. It’s going to all happen.”However, since 1992, the regime has used the phrase, “complete denuclearisation” to mean a drawn-out, phased process of mutual demilitarisation of the peninsula.In Singapore, Trump and Kim also agreed verbally on mutual confidence-building measures, in which Trump would suspend military exercises with South Korea, while Kim would dismantle a missile engine testing site and repatriate the remains of some US soldiers killed in the Korean war.Trump immediately ordered the suspension of what he called US-South Korea “war games”, dismissing them as too expensive. However, three weeks after the summit, Pyongyang has yet to deliver on its side of the bargain – destroying the test site and sending back the soldiers’ remains.It remains unclear how Trump will respond to the withering North Korean rhetoric. So far he has ignored suggestions that he achieved little of substance in Singapore.“[Pyongyang] made some threats but it’s clear they’re not walking away from talks because they basically appealed to Trump,” said Duyeon Kim, a senior research fellow at the Korean Peninsula Future Forum in Seoul. “The [North Korean] reaction just shows that these negotiations will be a very long and complicated process before we get to an even more difficult process of actual denuclearisation.” The US secretary of state, Mike Pompeo, speaks at a business community reception in Hanoi, Vietnam, on Sunday.Photograph: POOL/Reuters Read more North Korea Reuse this content Asia Pacific Share on Twitter This article is more than 1 year old Share on Pinterest Share on Facebook The latest major Trump resignations and firings Share on WhatsApp Share via Email Share on Facebook Trump administration Julian Borger and agencieslast_img read more

24 Jul

Parkland father rejects White House excuses after Kavanaugh fails to shake hands

first_imgShare via Email Last modified on Wed 5 Sep 2018 15.20 EDT Parkland father rejects White House excuses after Kavanaugh fails to shake hands Law (US) Brett Kavanaugh refuses to shake hand of shooting victim’s father – video Read more @loisbeckett 0:52 Share on LinkedIn Tue 4 Sep 2018 20.37 EDT Topics Lois Beckett Share on WhatsApp Play Video This article is more than 10 months old Parkland, Florida school shooting Reuse this content Share on Facebook Read more news Our manifesto to fix America’s gun laws Share on Facebookcenter_img Fred Guttenberg tells the Guardian the supreme court nominee made eye contact long enough to recognize him Support The Guardian Shares1,5601560 … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. This article is more than 10 months old “If you watch the video, you see that’s not the case, ” Guttenberg said. “What the White House said was not true.”Kavanaugh made eye contact with him “long enough for me to say who I was”, Guttenberg said. “He could have absolutely shook my hand and said: ‘I’m sorry for your loss.’ I mean – if nothing else.”In an email, the White House spokesman, Raj Shah, wrote: “I stand by my tweet/email on this topic,” when asked about video of the interaction that appears to contradict the White House’s claim that security had intervened “before the Judge was able to shake [Guttenberg’s] hand”.Kavanaugh, a champion of gun rights, has been backed by the National Rifle Association, which announced in August that it was spending at least $1m on a national advertising campaign to support the judge’s confirmation to the supreme court.In the video advertisement released by the NRA, an announcer warns, “Four liberal justices oppose your right to self-defense. Four justices support your right to self-defense. President Trump chose Brett Kavanaugh to break the tie. Your right to self-defense depends on this vote.”An NRA spokeswoman did not respond to a request for comment on the interaction between Kavanaugh and the father of a school shooting victim.Guttenberg has become a prominent advocate for gun control, including stricter regulation on military-style “assault weapons”, after his 14-year-old daughter, Jaime, was shot to death in her school hallway this February with a legally purchased AR-15-style rifle. He said he had attended the hearing in hopes of making Kavanaugh consider the consequences of his position on the second amendment. US supreme court Brett Kavanaugh fails to shake hands with Parkland victim’s father – as it happened US Senate US supreme court Share on Pinterest Editorial staff of the Eagle Eye Brett Kavanaugh Share on Messenger Since you’re here… “I wanted to be there to make sure he understands what he’s being asked to do has real-world consequences,” Guttenberg said. “As he sat there thinking about his beautiful family, I wanted him to know that my family was torn apart by gun violence, preventable gun violence, the kind of gun violence that people can do something about, and he doesn’t believe that.”Kavanaugh wrote in a 2011 dissent that the District of Columbia’s assault weapon ban was unconstitutional, because the weapons were already “in common use”. He argued that there was no “meaningful or persuasive” distinction between semi-automatic handguns and rifles, and noted, correctly, that handguns were more frequently used in crime than rifles are.Gun control advocates say that if Kavanaugh is confirmed to the supreme court, which is currently divided between justices who support gun rights and gun control, he may serve as the swing vote to make state and federal assault weapon bans unconstitutional, as well as to tear down local restrictions on carrying guns in public.Earlier in the day, Guttenberg said, he had been publicly introduced during the hearing by Senator Dianne Feinstein, who had invited him as her guest. He said he thought Kavanaugh would probably have been able to recognize who he was from that introduction, even before he introduced himself again.Asked if he thought the NRA’s backing of his confirmation might have played any role in Kavanaugh’s choice not to speak to him or shake his hand, Guttenberg said: “You know what? I don’t know. I don’t put myself in other people’s heads.”After lunch, when the hearing resumed, “security came and took me out of the room and they kept me out for 15 minutes, questioning me”, Guttenberg said. “They took my license and wanted to know why I was there.”Afterwards, he said, he was allowed to return as the hearing continued.Guttenberg added in an interview with CNN on Tuesday evening that he thought security took him out of the room after the break because Kavanaugh pointed him out to them and asked them to.Gun control advocates, including some student survivors of the Parkland shooting, argued on Tuesday that Kavanaugh’s refusal to greet the father of a gun murder victim showed a lack of character, as well as reflecting his strongly pro-gun legal views.Andrew Pollack, another, more conservative father of a Parkland gun violence victim, publicly defended the judge on Tuesday. “Judge Kavanaugh was not responsible for the Parkland school shooting that killed my daughter,” he said, placing blame instead on local law enforcement and school officials. “Judge Kavanaugh is a decent man and should be confirmed. Stop weaponizing Parkland to advance a dangerous political agenda!” When the father of a school shooting victim held out his hand to Donald Trump’s nominee for the supreme court on Tuesday, Judge Brett Kavanaugh looked at him, then turned without saying a word and walked out.“I put out my hand and I said: ‘My name is Fred Guttenberg, father of Jaime Guttenberg, who was murdered in Parkland,’ and he walked away,” Guttenberg said in an interview with the Guardian.The moment was captured in dramatic photographs, as well as on video from several different angles. In a statement after the incident, a White House spokesman said that “an unidentified individual” had approached Kavanaugh as he was preparing to leave for the confirmation hearing’s lunch break and that “before the Judge was able to shake his hand, security had intervened”. Share on Twitter Share via Email Share on Twitterlast_img read more

24 Jul

To take on climate change we need to change our vocabulary

first_imgReuse this content Share on Facebook Read more To take on climate change, we need to change our vocabulary The good news is that there’s a way to break through seemingly intractable disputes Pinterest Facebook Facebook As climate change bites in America’s midwest, farmers are desperate to ring the alarm Topics Shares380380 Share on Twitter Coming from a pacifist background, and obsessed with linguistics, I’ve grown uneasy with the way war shapes our words. The thought struck me earlier this year: by pitting one group against another, do war metaphors undermine our ability to address the complex problem of climate change, the biggest global crisis we face? Are there other ways to frame our predicament and convey the sense of urgency that’s needed – without dividing us?My gut feeling was that talking about climate change as a battle between rivals would ensure our ultimate defeat. But the reality might be more complicated. ‘Eco-warriors’ and ‘climate hawks’: is it time to ease up on the war metaphors?Photograph: Amelia Bates/Grist Twitter Share on Facebook A youth activist on the climate crisis: politicians won’t save us As the crisis escalates… Share on Messenger Kate Yoder for Grist As for getting rid of war metaphors themselves, well, it’s not easy. “I don’t know if it’s possible to express the kind of action that’s needed in peaceful terms,” Bhikkhu Bodhi, a Buddhist monk and climate advocate, told me. I get that this war message works for some people. In a study published in the journal Environmental Communication last year, participants read one of three articles about the effort to reduce carbon emissions, which was framed as either a “war”, a “race”, or an “issue”. Those who read the war version perceived the most “urgency and risk” and expressed “greater willingness to increase conservation behavior”.That’s the spirit behind the Climate Mobilization, a group that invokes the war mentality in the service of climate action. The organization’s director, Margaret Klein Salamon, takes inspiration from the history of the second world war.Shortly after the attack on Pearl Harbor in December 1941, the US had overhauled its economy and society for the war effort. Government spending soared from 30% of the economy in 1941 to 79% at the peak of the war in 1944. With a shared sense of national purpose, people made sacrifices for the common good. They planted victory gardens, bought war bonds, and rallied to produce the tanks, planes, and machine guns needed to fight a global war. Global warming should be called global heating, says key scientist Read more Guardian Selects Share via Email Twitter Share on Twitter What the participants read before the conversation made a difference. Some were handed an article that presented only two sides to a polarizing argument. Others read a more nuanced version that focused on the complexity of the debate and considered several points of view. Surprise, surprise: people who read the more complex story beforehand were more likely to come up with better ideas for their joint statement and leave more satisfied with the experience.Hundreds of other studies have shown that the best way to get people to stop demonizing each other is to introduce them to the actual human beings they disagree with. A few months ago, I happened to meet a retired Chevron executive. Considering how often I write about politics and the evils of oil money, our conversation could have gone very badly. It didn’t. I mentioned my work as an environmental journalist, but we mostly talked about food, travel, and family. In a similar vein, labor and environmental groups that often squabbled over issues in the past have come together to start talking climate policy. At the Colorado Climate, Jobs, and Justice Summit this fall, union members who work in the fossil fuel industry shared their perspectives on taking care of communities who depend on the industry.“For many in the environmental community, it was the first time they had heard those stories,” wrote Dennis Dougherty, executive director of the Colorado AFL-CIO, in a column in the Denver Post. “And in turn, it was the first time many workers got to interact face-to-face with folks from the environmental movement and learn how diverse and compassionate its members could be.” Sun 16 Dec 2018 02.00 EST features Share on LinkedIn Psychologists call this sort of fruitless argument an “intractable conflict”. An us-versus-them narrative turns people away from logic and into the realm of emotion and values. As the conflict drags on without resolution, partisans become increasingly bewildered by the other side’s beliefs and actions.A recent study showed how two-sided narratives drive public opinion on climate change. Psychologists from the University of California at Santa Barbara and the University of Colorado at Boulder found that most Republicans believed climate change was real, but didn’t support policies to address the problem simply because they thought Democrats did. Climate change, in other words, has been packaged together with issues such as immigration and gun control, and positions have turned into symbols of opposing sides. Why? “The study suggested that the discrepancies were likely the result of a media landscape that emphasized conflict,” Newsweek reported.So all those headlines I’d been writing about pipeline fights and carbon tax battles could have been making things worse. Labeling people “climate hawks” or “deniers” only reinforced divisions. I wondered whether the act of picking an enemy – even an abstract one, like climate change – inevitably made enemies of other people. Pinterest To take on climate change, we need to change our vocabulary Guardian Selects A study found the language of war was effective in conveying urgency to participants. But does it work for everyone? Photograph: Damian Klamka/Zuma Wire/Rex/Shutterstock Language People march at the UN climate conference, COP24, in Katowice, Poland, this month. Photograph: Omar Marques/SOPA Images/REX/Shutterstock Each dead house fly was worth a quarter, my mom told us kids, but I never earned any money. Every time I cornered a fly, I pictured goo marks left on the wall – spots splayed with tiny black guts and twisted legs. My halfhearted swats gave even the most sluggish fly time to escape.That I genuinely couldn’t hurt a fly might have been something I picked up in church. I grew up attending a Mennonite congregation in Indiana. We weren’t the bonnet-wearing, buggy-riding sort, but we embraced some traditions, like the Anabaptist teaching of nonviolence. This sometimes expressed itself in an instinct for conflict avoidance.So I was surprised when violence crept into my speech three years ago when I started working as a journalist covering climate change. Some ancient spirit took hold of me, and I found myself deploying the narrative of war. Carbon tax proposals were “battles” to be fought. Greenhouse gas emissions had to be “slashed”. “Eco-warriors” and “climate hawks” were leading the charge. Climate change When we talk about saving the planet, we employ the narrative of war. Does it only deepen our divisions? … in our natural world, we refuse to turn away from the climate catastrophe and species extinction. For The Guardian, reporting on the environment is a priority. We give reporting on climate, nature and pollution the prominence it deserves, stories which often go unreported by others in the media. At this pivotal time for our species and our planet, we are determined to inform readers about threats, consequences and solutions based on scientific facts, not political prejudice or business interests.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. War narratives are everywhere, so prevalent that they usually pass unnoticed. Politicians and the media have declared wars on poverty, drugs, obesity, and terror. These wars were declared against concepts, trends, and tricky issues with no simple solutions. And none of them have been won.Reading Tannen’s book, I saw these metaphors in a new light. There’s a “pervasive warlike culture” in the US that leads us to approach just about any major issue as if it were “a battle or game in which winning or losing is the main concern”, she wrote. That tendency has shaped politics, education, law, and the media.Hostility is definitely in fashion. Anger spreads faster across social media networks than any other emotion, as studies have shown (and anyone who’s spent more than one minute on Twitter can attest). Cable news has devolved into shouting matches. “Americans on both the left and the right now view their political opponents not as fellow Americans with differing views, but as enemies to be vanquished,” wrote Amy Chua and Jed Rubenfeld in a recent Atlantic essay.Here’s the important thing about this war on climate change: we’re losing it. Scientists have sounded the alarm bells for 40 years; the window to address the problem is shrinking; drastic action on greenhouse gas emissions keeps … not happening. The future of humanity is at stake. It’s an aggressive moral appeal, explicitly trying to arouse an emotional reaction and a commensurate commitment. The enemy is coming. Are you with us? Klein Salamon said climate change was such an enormous threat to the planet that it demanded similar sacrifices. “That’s really the challenge we face now,” she told me. “Can we achieve the mentality we had as a species that we had [achieved] only exclusively during wartime?”Her organization has had some success. Cities in California, New Jersey, and Maryland have declared a “climate emergency” and committed to an all-hands-on-deck, wartime-like response. Oakland aims to “reach zero net emissions at emergency speed”. But what about places where people aren’t deeply concerned about climate change?A full 30% still don’t think it’s a thing, despite the overwhelming scientific consensus behind it. And Americans who accept the obvious generally prefer to avoid the subject. Is war rhetoric the right way to bring a divided nation together? Climate change It’s certainly going to require some imagination. Perhaps Earth is running a fever, and we need some wind-turbine ibuprofen to bring down the heat. Or maybe it’s a sinking boat, and instead of scooping water out, our crew needs to patch the hole where it’s rushing in. Whatever you choose, I’m putting down my metaphorical weapons and fighting for … no, adopting more peaceful metaphors. And instead of turning differences into fights, I could frame the climate discussion in positive terms – discussing how a shift to renewable energy creates jobs, for example.Charles Eisenstein, author of Climate: A New Story, agreed that framing an important problem like climate change as a fight stokes partisanship. “There is a time and a place for resolving problems by fighting,” he told me, “but it’s kind of taken over everything.”This story originally appeared in Grist Share via Email Share on WhatsApp Read more Share on Pinterest I’d adopted the language of the climate movement’s leaders. The only way to overcome climate change inaction, the environmentalist Bill McKibben once wrote, “is to adopt a wartime mentality, rewriting the old mindset that stands in the way of victory”. Hillary Clinton reportedly wanted to equip the White House with “a situation room just for climate change”. Other activists are calling for mobilization against global warming on the scale of the second world war.The whole “fighting climate change” frame rests on the assumption that opposition is the best way to get things done. But that’s not always the case, as the linguist Deborah Tannen wrote in The Argument Culture: Stopping America’s War of Words in 1998. Military and sports metaphors train us to see everything in terms of conflict – this side versus that side – and that perspective limits our collective imagination about what we can do to fix complex problems. Support The Guardian In the search for an opponent, climate activists have landed on several suspects: climate deniers. Reluctant politicians. Capitalism. The blame points in every direction. It reminds me of something I noticed in high school, listening to my classmates yell insults at rival teams during football games.While they called it “school spirit”, I deemed it “zip-code loyalty”: we had been pitted against one another by outside forces, and we really weren’t different from the supposed “enemy”. The good news is that there’s a way to break through seemingly intractable disputes. As the journalist Amanda Ripley wrote, the key is not to avoid conflict, but to complicate it.Ripley pointed to a study hatched at the Difficult Conversations Laboratory at Columbia University, where researchers sat down people who disagreed with each other in a windowless room, then recorded their uncomfortable exchanges. Participants with opposing views on abortion, gun control, or other hot-button issues were paired together and asked to write a joint statement on the subject in 20 minutes.“Over time,” Ripley wrote, “the researchers noticed a key difference between the terrible and non-terrible conversations: the better conversations looked like a constellation of feelings and points, rather than a tug of war.” My sister once got into a heated argument with my uncle about the Iraq war in 2003. Pacifism is a core Anabaptist belief, my sister argued, so how could you be a Mennonite and support a war? She vividly remembers him saying, “If you don’t believe in good and evil, well, I’ve seen the other side …” in reference to a near-death experience. That may have been the point when we stopped talking politics with the extended family. It felt like arguing would only make family get-togethers more awkward while accomplishing nothing. Coming from a pacifist background, and obsessed with linguistics, I’ve grown uneasy with the way war shapes our words Victoria Barrett last_img read more

24 Jul

George Mendonsa The Kissing Sailor in famous photograph dies at 95

first_imgFirst published on Mon 18 Feb 2019 12.49 EST Observer picture archive: sign up for a weekly email from the past This article is more than 4 months old Share on Twitter Second world war Share on LinkedIn Share via Email The Kissing Sailor, George Mendonsa, seen here in a slightly different picture from the image that made Life magazine, has died. He was 95.Photograph: Victor Jorgensen/AP Topics This article is more than 4 months old Second world war Facebook Share on Facebook Read more Mendonsa long maintained that he was the sailor in the photo, called V-J Day in Times Square, but other sailors also claimed to be pictured. Facial recognition technology ultimately confirmed the pair’s identities. Photography The kissing couple were perfect strangers. The woman was Greta Friedman, a dental assistant wearing a nurse’s uniform. “It wasn’t my choice to be kissed. The guy just came over and kissed or grabbed,” she told an interviewer with the Veterans History Project in 2005.“It was the moment,” Mendonsa told CBS News in 2012. “You come back from the Pacific and finally, the war ends. The excitement of the war being over, plus I had a few drinks. So when I saw the nurse, I grabbed her and I kissed her.”Friedman died in 2016, aged 92. Share on Messenger George Mendonsa poses in Middletown, Rhode Island in 2009, holding a copy of the famous Alfred Eisenstadt photo. Photograph: Connie Grosch/AP Twitter Share on Twittercenter_img Shares1,4191419 Share on Pinterest news … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. George Mendonsa, The Kissing Sailor in famous photograph, dies at 95 Mendonsa was on leave and had been on a date with another woman when he heard the war was over. His date, Rita Petrie, is seen in the background of the photo. She said she didn’t mind that he kissed another woman amid the celebration. In fact, she became his wife of seven decades.“Either I was dopey or something, but it didn’t bother me!” she told CBS, adding that he would sometimes repeat the performance. “It’ll come up that he’s ‘The Kissing Sailor’. So the kissing sailor has to think he has to kiss everybody. So he does!”Mendonsa, a fisherman whose father had also been a fisherman, piloted a destroyer in the war. Lawrence Verria, a Rhode Island history teacher who with George Galdorisi co-wrote the book The Kissing Sailor, told the Providence Journal: “He really was bigger than life.”Mendonsa is survived by his wife, his daughter and a son. Erin Durkin in New York Alfred Eisenstaedt photographed sailor kissing Greta Friedman in Times Square at the end of the second world war Woman kissed by sailor in famous V-J Day photo dies aged 92 George Mendonsa, the sailor pictured in the famous photograph kissing a woman in Times Square amid celebrations of the end of the second world war, has died. He was 95.His daughter, Sharon Molleur, told the Providence Journal her father fell and had a seizure early on Sunday at the assisted living facility in Middletown, Rhode Island, where he lived with his wife of 70 years. He died two days before his 96th birthday.Mendonsa was a uniformed sailor in the US navy when he was photographed kissing a woman in a nurse’s uniform on 14 August 1945, the day Japan surrendered.The photograph by Alfred Eisenstaedt was published in Life magazine and became one of the most famous images of the 20th century. Pinterest Share on Facebook Since you’re here… Mon 18 Feb 2019 16.48 EST Share on WhatsApp Read more Support The Guardian Share via Email Reuse this contentlast_img read more

24 Jul

Easily Control Your Environment with Control Omni

first_imgFrom switching on lights to lifting the garage door, the Control Omni makes everyday tasks much easier for people with disabilities.The latest in environmental control technology from Abilia, this device is an advanced remote-control system with a dynamic touchscreen and infrared scanning options for physically-impaired individuals unable to use direct touch. The built-in transmitter can “learn” infrared codes from other remote controls, such as those for a TV or stereo system.This small device can operate multiple parts of your home — lights, home entertainment systems, hospital beds, doors, windows, you name it. When a daily task — like changing a channel or opening blinds — is complete, Control Omni alerts the user through a text or voice message. It’s essentially a digital caregiver.Control Omni also works as a communication device, as it has a built-in mobile phone and it comes with a headset to ensure calls remain private. With the simple press of a button, it can send an alert in five different ways: infrared, radio, SMS, activating relay or by automatically calling a specific contact.Here are some of the product’s key features and accessories:Easy-to-navigate display menuFully customizable images, pages and background colorsMini-arm for mounting infrared transmittersA cable connection enabling control of the device from a wheelchair’s joystickVoltage converter connected to wheelchair batteries to allow for chargingDocking stationAdjustable neck strapThe Control Omni is ideal for someone like Mary, who was diagnosed with multiple sclerosis and has difficulty with everyday activities at home. This device allows her to act more independently, improving her daily life to a huge degree.Among other things, Mary can more easily operate her bed, TV and radio. (She enjoys listening to music in the kitchen.) And she now stays in closer contact with friends, relatives and assistants, thanks to Control Omni’s easy-to-use mobile phone.If you or a loved one could benefit from the Control Omni, visit http://www.abilia.com/en/product/control-omni for more information.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedPrimo! Touchscreen Environmental ControllerMarch 5, 2015In “Products and Devices”Control your home with ReemoSeptember 4, 2014In “Products and Devices”HouseMate 5S-ZApril 16, 2019Similar postlast_img read more

24 Jul

At a Glance Kingston KC2000 1TB SSD Review

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By Michael Sexton on July 18, 2019 at 2:29 pm Celebs Who Were Sadly Killed By Their Fans 3 Comments This ‘Pirates of the Caribbean’ Actress is Gorgeous in Real Life You Might Also LikePowered By ZergNet Kingston’s new KC2000 series SSDs were designed to tackle the high-end consumer SSD market. With capacities available up to 2TB in size and read/write speeds as high as 3,200/2,200MB/s, this drive has the potential to play a major role in the SSD market. But so far, the drives are off to a rough start.DesignKingston’s KC2000 SSDs use 96-layer 3D TLC Kingston NAND that connects to an SMI 2262EN controller. This controller features Silicon Motion’s NANDXtend ECC technology, which helps to keep data secure by preventing read/write errors. The drive also supports 256-bit XTS-AES encryption. These features make the drive better suited for business use, where the loss or theft of data could have serious consequences.These drives have average endurance ratings that match up with what we’ve seen from other 3D TLC NAND products in the past. In short, for each 250GB of NAND, the drive is able to handle 150TBW before failing.BenchmarksOur sister site PCMag ran a 1TB model of Kingston’s KC2000 through its usual quartet of benchmarks alongside three competing products from Adata, Samsung, and Western Digital. In the first test using PCMark 8 Storage test, we see virtually no difference from one drive to the next.Stepping things up with Crystal DiskMark 6.0 we start to see some deviation between the competing drives. In the sequential read/write test, Kingston’s KC2000 places second while reading data and last while writing it. It’s worth noting that the KC2000 actually exceeds its maximum reported read/write performance. The same can’t be said for the other tested drives, all of which come in below their rated performance.Reading and writing random 4K chunks of data is a weakness of this drive. It doesn’t come in dead last in this test, but its performance results leave much to be desired.Turning last to AS-SSD’s file transfer test, we once again see the KC2000 in a rather mixed position. The KC2000 came finished in second place while transferring the program folder and the game folder, and its performance results were close to what was achieved by the Adata XPG SX8200. Conversely, the drive’s performance while transferring the ISO file was significantly lower than the other tested drives.ConclusionFinally, there’s pricing. The 1TB model PCMag tested has an MSRP of $201.50, and strangely, it’s currently available for a higher price of $218.06 from Amazon. Unfortunately for Kingston, SSD prices have been trending downward, so that’s somewhat high for a 1TB SSD at the moment.The 1TB model of Samsung’s 970 Evo is similarly priced but offers better performance in most scenarios. The Adata XPG SX8200 Pro 1TB is significantly less expensive at $134.99, and it also supports ECC technology.Now read:At a Glance: Adata XPG SX6000 Pro ReviewAt a Glance: Acer Nitro XV3 XV273K ReviewAt a Glance: Dell UltraSharp U3219Q Review At a Glance: Kingston KC2000 1TB SSD Review Little Rudy From ‘Cosby Show’ is Absolutely Gorgeous Now at 40 Tagged In SSDsreviewsat a glancekingston Post a Comment 3 Comments Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 Don’t Watch These Movies With Your Parents Maisie Williams’ Transformation is Turning Heads Disturbing Things Everyone Willingly Ignores About This PGA Star The Real Reason Emma Watson Refuses to Do a Nude Scenelast_img read more

24 Jul

Skylum Teases AIpowered Automatic Sky Replacement Filter for Luminar

first_img Willow Smith’s Transformation is Turning Heads Saying Goodbye to Johnny Depp 0 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Skylum Teases AI-powered Automatic Sky Replacement Filter for Luminar One of the most popular image editing “tricks” is swapping out the sky in a photograph. While not appropriate for documentary images, it can make quite a bit of difference to whether an image is so-so or appears amazing (“appears” because, of course, it isn’t strictly a photograph at that point). Originally the process for swapping out the sky in a digital or digitized image involved using layers in Photoshop and carefully painting a mask. More recently, we’ve seen smarter masking tools to help with the job. Now, Skylum says it has created a simple, one-click, AI-powered, sky replacement filter that the company will unveil as part of its upcoming Luminar 4 release.Why Convincing Sky Replacement Is HardManually pasting a different color sky into a photo is a painstaking, but relatively simple process once you understand layers and masks. However, blending the edges of your existing subjects and the new sky is much harder, especially if some of the subjects are translucent or have fine detail such as leaves or hair. Luminar’s new filter promises to handle that task automatically.Even more impressively, Skylum claims the new feature will actually relight the existing scene to match the light that would be coming from the replacement sky. We’ll see how well that works in practice, as doing it perfectly also means removing the light from the original sky first. Since we’re starting with just a photograph, it is difficult to completely estimate lighting. The new filter will also allow you to adjust its effects to control elements like depth of field, tone, exposure, and color. In another clever twist, the filter is designed to detect the horizon and orientation of the sky, so the replacement sky will look as natural as possible.You can get a quick look at how Luminar promises the filter will work from this teaser video:This animated GIF provides a sample of what Skylum is promising Luminar 4 will be able to do:Luminar 4 promises to make replacing the sky in your images as easy and realistic as this example of the New York skyline. We’ll be giving the product a full review when it comes out to see if it delivers.Sky Replacement Does Come With a Big CaveatSkylum will be shipping a set of sky images that can be used with Luminar 4’s sky replacement filter, and anticipates future “sky packs.” Unfortunately, for me, that pushes the feature a little bit far over into the make-believe realm of graphic arts, and away from photography. For example, shooting a few images over the course of an hour or days from a specific location and picking the best sky isn’t strictly photography, but at least I’ve created all the images, and they have geographic integrity. Patching in a sky that someone else took, and that will look the same as many other images from a variety of places, isn’t something that gets me too excited. Fortunately, Skylum has told me that it does think it will eventually be possible to use your own images as sky replacements.Skylum is promising to deliver Luminar 4 this fall. It will provide a discounted price incentive for pre-orders, and upgrade pricing for existing users. Current Luminar users are probably also hoping that the company will have fleshed out its current photo organizer into a full-fledged image management system.Now Read:Luminar 3 Gives Lightroom a Run For Your MoneyMobile Photography Workflow: Pushing the Envelope With Lightroom and PixelHands on With AirMagic, a One-Click Fix for Your Drone Photos Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar Anna Kendrick’s Transformation is Turning Heads The Transformation of Daisy Ridley Is Turning Heads Little Rudy From ‘Cosby Show’ is Absolutely Gorgeous Now at 40 The Most Unforgettable Harrison Ford Moments By David Cardinal on July 23, 2019 at 3:22 pm You Might Also LikePowered By ZergNet Celebs Who Were Sadly Killed By Their Fans Tagged In photoshopadobe photoshopimage processingphoto editingLuminARSkylumsky replacement Post a Comment 0 Commentslast_img read more

24 Jul

Bpmonline Introduces Major Update to its Intelligent LowCode Platform for Process Automation

first_imgBpm’online, a global business software company leading in the space of low-code, process automation and CRM, announced the release of the latest version of its intelligent platform. Bpm’online 7.14 is tailored to make enterprises more efficient in building, optimizing, and maintaining business transformation processes.Key features in this update include more robust customization options, improved data processing and management, optimizations to further improve the user interaction with the software, and much more.“At bpm’online we believe you can’t build lasting customer relationships without powerful business processes and coherent strategy in place. Striving to deliver immense value to our customers, we launched the update that remarkably enriches their experience with our software,” stated Katherine Kostereva, CEO and Managing Partner of bpm’online. “We’ve been listening to our clients’ feedback to make enhancements that perfectly match the customers’ needs.”Highlights of the core new features of bpm’online version 7.14 include:New architecture capabilities of bpm’online Self-service PortalBpm’online portal architecture has been revamped and is now available for all bpm’online products – studio, marketing, sales and service – in three editions:Self-service portal for companies that want to automate the processing of cases from internal and/or external users, while maintaining limited access to data.Customer portal for companies that need an affordable tool for the automation of complex processes.Partner portal for companies that need to organize the processes of servicing external users involved in all stages of the sales process.Marketing Technology News: Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital ChannelsEnhanced CRM functionalityLatest CRM improvements include enhanced functionality to accelerate marketing, sales and service:Extended Dynamic Content capabilities to send even more personalized emails to each segment of bulk email recipients.Advanced functionality for email template configuration.The ‘File preview for bpm’online’ add-on to preview documents and images attached to any section record without downloading it.Robust low-code capabilities, administration and development tools Updated low-code tools allow users to accelerate day-to-day operations, improve development speed and boost productivity:Enhanced tools for system customization.Revamped access rights management interface.Smooth processing of “Decimal” type constant parameters..Net Framework version support.Marketing Technology News: RCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User ExperiencePowerful data management toolsThis set of features enables users to keep customer data clean and get rid of unnecessary information in the system. Updated features include:Ability to schedule automatic duplicate search in any bpm’online section.Tools to merge any records in any system section or lookup.Updated mobile app to drive better cross-platform UXEnhanced mobile app allows users to boost their efficiency on the go. Key improvements include:Ability to work with dynamic, static and favorite folders configured in the main application.Enhanced performance and page load time.Marketing Technology News: Mobile Is Key to Boosting Guest Experiences Say Hoteliers bpm’online version 7.14BPMonlinecrmdata processing and managementKatherine KosterevaMarketing TechnologyNews Previous ArticleMovable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer DataNext ArticleCMC Honors AARP with the 2019 Marketer of the Year Award Bpm’online Introduces Major Update to its Intelligent Low-Code Platform for Process Automation and CRM PRNewswireApril 29, 2019, 7:50 pmApril 29, 2019 last_img read more

24 Jul

MarTech Interview with Inbal Lavi CEO at Webpals Group

first_img AIaugmented dataBlockchain technologycontent managementInbal LaviinterviewsMarTech InterviewROIWebpals Group Previous ArticleMobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness AttributionNext ArticleSalce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group? My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I always knew the right job opportunity would present itself.Before joining Webpals Group, I held several executive positions at 888 Holdings, leading 888’s business unit to ultimately become the second largest poker brand in the world. My first commercial position in the online world was in Data Mining at 888. With time, I moved into a Business Management position at the company and realized that it is the direction I wanted to follow.Later, when the opportunity arose to become the CEO of Webpals Group, I jumped at the chance. My vision was to build a company with a solid infrastructure, enabling scalable growth, both organically and through acquisitions, in various verticals. From a niche company operating in the Scandinavian market, I have led Webpals’ drastic expansion by branching out into new markets and verticals while successfully leading dozens of multi-million-dollar M and As.Equipped with 15 years of experience in the Online Marketing industry, I have been the CEO of Webpals Group, a world-leading performance Marketing company, since January 2014. Since taking the helm, I have transformed the company from a small startup into a mature organization. During my five years as CEO, the company has grown exponentially and multiplied its revenues.What is Webpals Group and how does it fit into a modern CMO’s Marketing Technology stack?Webpals Group is a Performance Marketing company, specializing in driving high-value users to online and mobile businesses. Utilizing proprietary technology, thousands of exclusively managed web assets in over 18 languages, and with over 400 employees hailing from around the world, Webpals works with partners on a performance basis which means the company only succeeds when our partners succeed. Webpals Group is wholly owned by XLMedia (AIM: XLM).Webpals’ technology enables the company to give its users the most practical advice and suggestions, guiding them towards the products and services they want to see – ultimately saving customers precious time and money in the search for the perfect product.It integrates into a modern CMO’s marketing tech stack by acting as the technology supporting Content Management, helping companies scale and shorten time-to-market. With an abundance of information available, the challenge is to provide the most accurate and relevant information in the friendliest way (e.g. video, tools, etc.). Advanced technology together with creativity enables us to drive a higher audience and more importantly, increase the engagement of returning visitors. As a woman in tech, what are the biggest growth factors in your business that you have managed to scale successfully? Under my guidance, Webpals has been able to set a strong foundation for our expansion activities, from both the organizational and business perspective. We have leveraged the company’s central technology and Online Marketing know-how to build successful business units that integrated their acquisitions and managed to grow them significantly.Webpals’ acquisition methodology has proven successful in the North American personal finance sector, with our portfolio including leading financial websites such as Moneyunder30, Greedyrates.ca, DoughRoller, and more.According to you, which businesses are fastest in adopting Marketing Technology platforms for personalized Customer Experience? Beyond the obvious fit of retail and e-commerce, we are seeing other industries integrating MarTech platforms to improve Customer Experience with great success. A few of the industries that have seen rapid adoption and great ROI are Gaming, Food Delivery, Travel, and Finance. Despite being vastly different from one another, each of these industries is customer-centric and sees the great potential for Personalization.While most of the banks are committed to providing Digital Solutions to meet their customers’ financial needs, there is considerable room for growth. Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs.Which data points do you focus on to uncover true intent and preferences behind Consumer Search behavior? To what extent this Customer Behavior can be personalized? We focus on Consumer Behavior by monitoring indicators such as time on site, interaction within the site (using the tools, answering surveys, etc.), heatmap, conversion rates along the funnel, and a number of times consumers return to the site.Using these data points, we analyze user behavior and intentions, providing customers with unique and creative personalized offers and experiences.We also create unique content, manufactured to meet users’ needs, wherever and whenever possible. For example, on greedyrates.ca, we developed calculators and tools that enable users to find the perfect product – enabling us to segment audiences by profile. Our proprietary technology allows us to target users on various occasions or on different sites, offering complementary information to their previous searches. The results show an increase in engagement and returning visitors, as well as a 30% increase in revenue. We leverage mobile vs desktop to get the right content into the right hands. For example, blogs are easier to read on the go (mobile), whereas credit applications need attention and focus (desktop). And lastly, in order to personalize consumer’s online experiences, we build videos that resonate with the target audience, taking advantage of special events and utilizing relatable figures to present their own experiences with the product.How much has the Search Intelligence commerce changed since the time you first started in the tech industry? Search Intelligence commerce has changed drastically since I first began in the tech industry. In the early 90s, Internet-wide search was still in its infancy. Today, retailers understand they must innovate to survive, but rapidly changing technologies and tastes make it hard to decide which innovations are worth pursuing. For marketers seeking to navigate this ever-evolving space, always staying one step ahead can prove a challenge.Amidst the ever-changing Digital Search landscape, two unassuming technologies have quietly proven themselves useful for retailers and marketers alike: Voice and Visual search. The Visual search began as a novel Computer Science demo, but as mobile cameras improve and AI gets smarter, tech giants are increasingly throwing their weight behind this unique approach to search. Forward-thinking retailers are already implementing visual search to invigorate their online presence and deepen their connection with tech-savvy shoppers.Voice search, on the other hand, is more complex as some opt for their mobile devices over smart speakers; however, optimizing Voice search will be vital for businesses in the near future as more and more searches on mobile are being conducted orally.Understanding the nuances of Voice search is essential to help searchers find exactly what they’re looking for when searching by Voice – and, correspondingly, it’s also how marketers can direct audiences to relevant content and identify appropriate targets for outreach. Both Voice and Visual search will be an interesting space to watch as retailers and marketers turn to new venues for e-commerce and advertising. What are the major challenges/pain points for businesses that fail to leverage Mobile Marketing/Automation technologies? How does Webpals Group solve these?Developing the tools that will enable scalable growth in all verticals is one of the biggest challenges businesses face today. Webpals is a leader and innovator in the Online Marketing sector, which is a crowded and constantly evolving market. Today’s consumers are inundated with information and want access to highly-tailored content across all media channels- to stand out, companies must have a unique value. Therefore, we must always remain ahead of the curve to engage users through a wide variety of platforms and niche sites. In order to do so, we have utilized our know-how to expand into new territories and new verticals, like Personal Finance.Webpals’ advanced technology provides accurate targeting and segmentation of audiences, helping businesses tap into the most relevant users, ultimately enabling scalable growth. Lastly, as businesses often face a highly competitive environment, automation of campaign management is critical to gaining profits.Which markets and geographies are you currently catering to? We operate worldwide in the mobile, tech, finance, and gaming sectors, from the United States to Europe, MENA, and Asia.Which Marketing and Sales Automation tools and technologies do you currently use in your current roles? We use in-house tools for Content Management and Data Extraction, Data Analysis and Conversion Optimization. Additionally, I use several tools to keep track of the internal and external affairs at Webpals. I start each morning looking at managerial dashboards and BI to keep up to speed with the performance of the various sectors of our business and to track our targets. Rank ranger is another useful tool for me to see what’s going on outside of the business, tracking changes and trends in the Google rankings of the sites we operate (over 2,000). What are your predictions on the most impactful disruptions in AI and Data Management technology on Marketing and Sales for 2019-2020? I believe the most impactful disruptions on AI and Data management technology will come from Blockchain Technology and Augmented Data Management. What startups in the technology industry are you watching keenly right now? I’m currently keeping an eye on Gong.io and GivingWay; I think both start-ups will make a large impact in the technology industry in the near future.How do you prepare for an AI-centric world as a MarTech Business leader?Events should be trackable, with user behavior being mapped and tracked, enabling us to granularly collect the data and analyze a customer’s journey, from beginning to end.Moreover, Statistics and Data Modeling experts should turn data into algorithms. Marketers and Content teams have the tools to understand user intent. Now, they must come up with content plans to fulfill those users’ needs.  How do you inspire your people to work with technology? While I try to lead by example, my team at Webpals is truly remarkable. When I began my role at the company, it was important to me that we put together a group of people that are inclusive and gender-balanced, exemplifying the essence of our mission. Creating a team of diverse and talented experts pushes each member to show what they can bring to the table, constantly striving to improve our technology and customer services.One word that best describes how you work. Multitasking.What apps/software/tools can’t you live without? Mobile apps: Facebook ads, Google ads, rank tracker (rank ranger) and email application of courseDesktop tools: Internal reporting tools with different management dashboards to present daily status and trendsWhat’s your smartest work-related shortcut or productivity hack? Looking ahead is always important to me, so one of the most helpful tools or ‘hacks’ is our bi-monthly roadmap reviews. These assessments allow me to understand what progress has been made so far, and plan for future technological developments, reprioritizing our projects when necessary. Internally, my business and corporate teams submit weekly and monthly reports regarding the progress of major tech projects, initiatives, and various business affairs. Each month my financial team submits a performance review, allowing me to understand where we are in relation to our budget; this enables our team to adjust our operations and targets accordingly. What are you currently reading? A book I highly recommend (from past reading) is ‘Predictably Irrational’ by Dan Ariely. This book forced me to look at my decision-making process and re-evaluate how and why we all make the decisions we do – a critical element to running a healthy organization. A Professor of Psychology and Behavioral Economics, Dan Ariely’s book changed the way I thought about thinking. By dissecting the science behind our decisions, Ariely exposes the emotions, expectations, and ethics we subconsciously refer to when making choices, in daily life and in business. What’s the best advice you’ve ever received?You don’t get ahead without making mistakes. Something you do better than others – the secret of your success? Looking ahead.Every few months the heads of our business units present me with a quarterly business review to examine the previous quarter, highlighting key successes and challenges. This allows us to learn and grow from the past, taking those lessons into account when reviewing business plans for the next quarter.Tag the one person in the industry whose answers to these questions you would love to read:I would love to read answers from Safra Catz, CEO of Oracle, who led 100+ acquisitions when she took over as CEO. Or, from Mary T Barra, CEO of General Motors, who worked in every position possible at her company in order to relate to each employee and learn the ins and outs of her business.Thank you, Inbal! That was fun and hope to see you back on MarTech Series soon. MarTech Interview Series About InbalAbout Webpals GroupAbout Inbal The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. MarTech Interview with Inbal Lavi, CEO at Webpals Group Sudipto GhoshJune 11, 2019, 2:30 pmJune 11, 2019 center_img Webpals Group is a leader in performance Marketing with offices in New York, Tel Aviv, and Seoul. Our sub-brands, Webpals Finance, Webpals Tech & Webpals Mobile, have been maintaining their strong position in a wide variety of verticals for over a decade. With a complete understanding that data is the force driving the industry, we exclusively own and operate over 2,000 content-rich websites while leveraging our own, cutting-edge technologies, SEO, Media, and Mobile Advertising solutions to drive high-value users to global online businesses and mobile apps. “Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs.” Inbal Lavi has led Webpals Group since 2014. Inbal was responsible for leading all three of the company’s major acquisitions; Dau-Up, MarMar Media and ClicksMob. Her career spans over a decade in the Online Marketing industry, with expertise in Marketing Strategy, Operations, and P&L management. She holds a B.Sc. and an M.Sc. with honors in Industrial Engineering from Tel Aviv University. About Webpals Grouplast_img read more

24 Jul

Perfecting Your Amazon Prime Day Strategy from Start to Finish

first_imgPerfecting Your Amazon Prime Day Strategy from Start to Finish Marcel HollerbachJuly 8, 2019, 3:00 pmJuly 8, 2019 Amazon adsAmazon Prime DayArtificial IntelligenceProduct InformationRecord SalesStrategy Previous ArticleMarTech Interview with Robert Vis, CEO at MessageBirdNext ArticleA Look Back: Timing Is Everything for Memorial Day Emails One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your marketing tactics flop. But identifying the tactics that best fit your business model can be tough.However, there are certain must-do items before, during and after Prime Day that all brands should have on their list to make the most of the shopping palooza.Read more: Recommendations Are the New DashboardsWhat you should do BEFORE Prime DayLeading up to Prime Day, focus your attention on three areas: Inventory, Product Details, and Ads.1. Preparing inventory: Each year, Prime Day yields record sales. In fact, last year, consumers purchased 100 million products during the event alone. Yet many brands underestimate the number of sales they will make from the event and don’t account for a high enough inventory. If you run out of stock on an item before it’s over, not only do you miss out on potential sales, but you risk frustrating customers. Prepare for the influx of shoppers by increasing your inventory and ensuring you have enough of each product ready to go.2. Perfecting product information: Prime Day shoppers are after the best discounts and deals, and they don’t want to waste their time reading through confusing product information. Clean and organize product listings before Prime Day to remove any friction that might cause consumers to venture to a different vendor.Customers demand clear, concise and accurate production data. Detailed information, like color, size, and materials, should all be part of the description, as well as keywords that help consumers find the product in their searches. Adding clickable titles and high-quality images will enhance the shopping experience and tell a more compelling story to shoppers. To maximize the potential of your product data and comply with all of Amazon’s guidelines, consider a strong Product Feed Management tool that can help prepare this information.3. Creating Amazon ads: While there are millions of consumers shopping during Prime Day, there is also an overwhelming number of sellers. Without the right promotions, shoppers may never see a brand’s listing because of the dozens of pages they have to scroll through to get there. That’s why creating Amazon ads is an essential part of the pre-Prime Day preparation.To make the most of these ads, increase your advertising spend. Amazon ads pause when the budget runs out, so to ensure the sponsored content has optimal visibility during the entire event, allocating more ad dollars during Prime Day than usual is key.Once you’ve got your inventory stocked, product data cleaned and ads created, you’re ready for the big event. However, the work doesn’t stop there. You need to actively promote your products during Prime Day for the best results.What to do DURING Prime DayIt might sound nice to sit back and watch the action of Prime Day rollout, but unfortunately, products don’t sell themselves. The marketplace is too competitive to let listings be without adjusting them throughout the days based on consumer activity. Monitor competitors’ prices at each hour to ensure price points are comparable. Sales will nearly always go to the better deal during Prime Day, so staying on top of other sellers’ pricing strategies will help keep customers interested in your products.Some companies use AI solutions to adjust their prices automatically, relieving employees from some of the work. Either way, you need to be on the edge of your seat during Prime Day, adjusting your pricing to stay competitive. When the 48-hour event is over, you might think your work is done. But while the chaos may have passed, there are loose ends brands still need to wrap up.What brands should do AFTER Prime DayNot only is Prime Day an opportunity for brands to sell products, but it also provides a channel to engage with millions of new consumers. Take advantage of the touchpoints created from Prime Day by following up with customers to build on the relationship.To evolve these relationships from one-time encounters to lasting connections, reach out to customers with a personalized message, hand-written note or phone call. Checking in to see how the quality of the delivery and product met their expectations can encourage shoppers to buy from your brand in the future. This also gives brands a chance to ask for a review or additional contact information. Product reviews make a big impression in e-commerce and influence many consumers’ purchasing decisions, and the more customers you can reach, the more information you can share with them about upcoming promotions.Conclusion:There’s still time to get your marketing tactics ready to drive the most sales. Preparing products and ads leading up to the event, monitoring pricing and competitors during the event, and following up with customers after the event will set you up for a successful Prime Day.Read more: Why Online Coupons Connect With the Ultimate Smart Shopper: The Millenniallast_img read more

24 Jul

SwiftStack Announces Data Analytics Solution With 10x Performance and Massive Scale

first_img AI/MLdata storage and managementGoogle Cloud PlatformMarketing Technologymulti-cloud data managementNewsSwiftStack Previous ArticleWipro Positioned as a Leader in Gartner’s Magic Quadrant for Managed Workplace Services, North AmericaNext ArticleTechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX SwiftStack, the leader in multi-cloud data storage and management, announced a new solution for big data analytics and machine learning for hybrid cloud and multi-cloud environments.“Our new solution brings together the best of both worlds – SwiftStack providing the ideal data storage and management platform and Alluxio providing the compute data orchestration and API accessibility.”The solution is built for data-driven workloads using popular frameworks and applications like Hadoop, Spark, Presto, TensorFlow, and Hive, and delivers ten times the performance with a practical, cost-effective workflow spanning on-premise and public cloud resources. This enables users to create a high-performance big data analytics or AI/ML data pipeline in a “memory-first” architecture where storage and compute are decoupled and can scale on-demand, to billions of files and hundreds of petabytes, as data load and/or performance needs grow.The SwiftStack solution is powered by SwiftStack’s object-based cloud storage and 1space multi-cloud data management as well as Alluxio, a data orchestration layer that sits between compute frameworks and storage. This eliminates common challenges with analytics applications today, including a lack of enterprise-ready multi-cloud workflows with appropriate data management tools, insufficient throughput, or insufficient API compatibility to support descriptive, interactive and predictive analytical workloads.Marketing Technology News: Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutions“We’re seeing an ever-increasing demand to extract value from data with AI and analytics workloads, and bringing the data closer to compute anywhere, with high performance and low cost is consistently becoming a challenge for enterprises,” said Dipti Borkar, Alluxio Vice President of Product and Marketing. “SwiftStack’s data analytics solution solves this problem by providing a cost effective yet high performance and rich alternative to power modern data-intensive workloads.”“Enterprises are ready to move from HDFS to on-premise S3, enabled by ingest and training performance, meta-data scalability, durability, and economics, but often data locality and API support used to be obstacles,” said Shailesh Manjrekar, Head of AI/ML Solutions Marketing and Corporate Development at SwiftStack. “Our new solution brings together the best of both worlds – SwiftStack providing the ideal data storage and management platform and Alluxio providing the compute data orchestration and API accessibility.”Marketing Technology News: Informatica Unveils AI-Powered Product Innovations and Strengthens Industry Partnerships at Informatica World 2019The solution is easy to deploy and scale by adding standard on-premises server hardware and account capacity in Amazon Web Services or Google Cloud Platform. Applications and users have universal access (file and object) to a single data namespace, and data is placed across the system by user-defined policies. Any amount of metadata can be added and indexed in the system, allowing for easier searching.Marketing Technology News: Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and Venues SwiftStack Announces Data Analytics Solution With 10x Performance and Massive Scale PRNewswireJune 12, 2019, 2:50 pmJune 12, 2019 last_img read more

24 Jul

Genpact Artificial Intelligence Engines Help Companies Accelerate AI Adoption

first_imgA leading U.S. health retailer has simplified managing its high-volume and detailed prescription-to-dispensing label processing by deploying AI accelerators, which speeds orders and reduces risks from manual errors.Marketing Technology News: PROS Launches Sales Agreement Management to Streamline Selling in Digital Era“As we’ve seen time and time again, every innovation eventually reaches an inflection point when a new technology gets to mass adoption,” said Sanjay Srivastava, chief digital officer, Genpact. “AI is on this cusp now—modular components like our Cora Pretrained AI Accelerators are the catalyst in speeding adoption and delivering strategic business value to help companies easily and effectively implement AI.”Marketing Technology News: Neongecko Inc. Launches “Neon AI SDK” – New “Software Development Kit for Artificial Intelligence” Supports AI Conversations in Multiple Languages A global retailer facing challenges matching the millions of invoices it receives against receipts uses AI accelerators to train software to quickly and effectively manage value leakage; and Genpact Artificial Intelligence Engines Help Companies Accelerate AI Adoption PRNewswireJune 13, 2019, 3:24 pmJune 13, 2019 Enhancements to Genpact Cora Platform Speed AI Implementations and Transformation to Drive Competitive AdvantageGenpact, a global professional services firm focused on delivering digital transformation, launched enhancements to its Genpact Cora digital business platform, with pretrained artificial intelligence (AI) accelerators that help companies more easily and quickly adopt AI to drive business impact across the enterprise.A recent Genpact study of more than 500 senior executives cites top barriers to AI adoption as the lack of skills to design, implement, and maintain AI solutions, and no clarity on where to use AI effectively. Cora Pretrained AI Accelerators are designed to address the critical barriers to AI adoption in the enterprise. These prebuilt engines combine AI technology, deep data sets, and pretrained, contextually relevant industry domain expertise, drawing on Genpact’s experience running operations for hundreds of large companies across multiple industries.The engines help businesses accelerate the pace and impact of AI implementations and intelligent automation – from processing insurance claims to reconciling invoices to filling prescription drug orders, and many other operations. Addressing specific scenarios is critical to drive enterprise impact. For example, an AI solution that classifies adverse events in the pharmaceutical industry is quite different from one that predicts aggregate risk in a lending portfolio. With separate algorithms for specific subprocesses, Genpact helps companies manage large AI applications as the sum of disaggregated tasks. A modular, more defined AI strategy can jumpstart transformation, better manages risk, and drives growth.Marketing Technology News: Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work“Amidst all of the noise on AI in the enterprise, the need to look at these algorithmic marvels through the lenses of business contexts and process outcomes is imperative for success,” said Tapati Bandopadhyay, vice president, HfS Research. “Genpact is focused exactly on this aspect and has done all the necessary groundwork for enterprises to leverage AI and intelligent automation to deliver optimal value. Genpact has very aptly utilized its process focused DNA to make these constructs real for clients so their AI investments can hit the ground running.”With numerous AI accelerators in action, and others currently in development, Genpact is helping companies across many industries eliminate errors and drive faster and more strategic business decisions to unlock growth opportunities. For example:A large U.S. insurance company that processes hundreds of thousands of claims each week now has pretrained AI accelerators to automatically read, interpret, and make decisions, improving turnaround time to days from weeks while increasing decision accuracy; Artificial IntelligenceDigital Business PlatformGenpactGenpact CoraMarketing TechnologyNews Previous ArticleMobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 MillionNext ArticleMarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliatelast_img read more

24 Jul

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

first_imgMobile Marketing Pioneer Isabel Rafferty Launches Canela Media MTS Staff WriterJune 14, 2019, 3:41 pmJune 14, 2019 Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds – the ability to reach multicultural consumers at scale with general market technology and know how.Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star Award, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35, is globally renowned as a mobile marketing serial entrepreneur and has built several successful multicultural advertising businesses including Mobvious and Adsmovil. Rafferty will be inducted into the Class of 2019 Rising Stars during the CMC Annual Summit on June 11, 2019 at the Statler Hotel in Dallas.Commenting on this news, Rafferty stated, “My passion is in digital technology and I’m extremely fortunate to have a supportive industry network of like-minded individuals who helped turn my passion into reality by teaming up with Canela Media.”Marketing Technology News: Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for SalesRafferty continued, “With Canela Media, we have developed a breakthrough digital media technology company for brands and agencies who are looking to couple deep data insights with culturally relevant creative campaigns to create meaningful authentic digital experiences. I look forward to the global impact Canela Media will have, by leveraging the power of problem solving technology.”Canela Media ranks as one of the top five Hispanic media companies by ComScore and is also TAG Certified Against Fraud. In the same way that online dating services pair up prospective partners, Canela uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through three core channels – influencer marketing, audio and display advertising.Marketing Technology News: Salesforce and United Way Worldwide Introduce New Salesforce.org Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and Deloitte as CustomersInfluencer MarketingCanela is the largest dedicated influencer platform for multicultural influencers, boasting over 3,600 multicultural influencers on the platform.  Canela’s Fraud Algorithms identify and block fake followers or engagement within influencer accounts and its predictive technology allows with 95% accuracy predict the results of the campaign.Display AdvertisingCanela Media exclusively represents over 250 of the biggest hispanic publishers in the world including Fox Desportes, Forbes, Mujerhoy, Telva, and others, including three of the top Spanish Sport sites in the US industry—Marca, Mundo Deportivo, Sport. This form of ad distribution is critical for connecting with multicultural consumers as they are mobile first and over-index the total US population when it comes to mobile usage.Audio AdvertisingCanela Media provides brands with the best of precise targeting and data, including location data, browsing data, and cross platform targeting, to execute brand audio program objectives to disseminate their messages in a brand safe, uncluttered environment on podcasts, online radio and music streaming websites. Canela Media has access to 48 US Spanish radio stations, plus the ability to identify bilingual Hispanic audiences and African American audiences on English stations utilizing first party data. Multicultural consumers also over-index other audiences when it comes to listening to digital audio, be it Internet radio, streaming sites or other online media.“Finding quality, relevant, brand safe environments at the scale and efficiency needed for effective media buying remains a persistent industry challenge,” said Gina Jorge, National Advertising and Brand Manager, Acura Division @ American Honda Motor Company, Inc. “Canela’s media products provide brands the ability to reach multicultural audiences with innovation and precision.”Marketing Technology News: Oracle Moat to Measure Viewability for Samsung Ads Audio AdvertisingCanela Mediadisplay advertisingInfluencer marketingMarketing Technology NewsNews Previous ArticleNativo Brings Breakthrough Attribution for Content to Travel MarketersNext ArticleMarTech Interview with Michael Scharff, Chief Executive Officer, Evolvcenter_img New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Awardlast_img read more

24 Jul

LivePerson Wins 2019 Artificial Intelligence Breakthrough Award

first_imgLivePerson’s Maven Recognized with “Best AI-Based Solution for Customer Service” Award in 2019 AI Breakthrough Awards ProgramLivePerson, Inc., a global leader in conversational commerce, announced that its recently introduced Maven™ conversational AI platform was selected as the winner of the “Best AI-Based Solution for Customer Service” from AI Breakthrough, a leading market intelligence organization that recognizes top companies, technologies, and products in the global artificial intelligence market.Maven is a conversational AI that enables organizations to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Apple Business Chat, Amazon Alexa, and other popular messengers and voice assistants. Maven now operates as the brains behind new LivePerson AI-based products that brands use to create, manage, and improve their conversations with consumers.Marketing Technology News: Invoca Survey Finds Over Half of Consumers Only Offered Automated Communications By Brands Feel Frustrated When They’re Unable to Speak with a Live PersonMaven enables not only computer scientists but also millions of agents working in contact centers to develop conversational AI experiences. The “tango” between human agents and AI makes it possible for brands to have personalized conversations with billions of consumers, outperforming traditional websites and 800-numbers on measures such as customer satisfaction and sales conversion. LivePerson developed Maven using its conversational data set of billions of brand-to-consumer interactions, and the AI continues to improve with every conversation, strengthening its ability to serve customers and help businesses with marketing, sales, and brick-and-mortar experience use cases.“It’s no secret that many customer service bots simply don’t provide the high-level customer experience that brands need to consistently deliver, but Maven represents an entirely new approach to AI for conversational commerce,” said Alex Spinelli, Chief Technology Officer at LivePerson. “Maven brings the best of AI and human interactions into a blended environment where AI is taught and managed by contact center agents, ensuring that agent productivity increases dramatically while still providing stellar experiences. We’re thrilled to receive this recognition for Maven as a cutting-edge solution for conversational commerce.”The AI Breakthrough Awards recognize innovation, hard work, and success in AI and machine learning-related categories including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry-specific applications, and more. This year’s program attracted more than 2,500 nominations from over 15 countries.Marketing Technology News: Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory“Maven is truly transformative as a tool for organizations to scale conversational commerce using AI without lowering the bar on customer experience,” said James Johnson, managing director, AI Breakthrough. “LivePerson’s new approach represents the breakthrough level of solution we recognize with our annual awards program, and we congratulate the entire LivePerson team on their well-deserved 2019 AI Breakthrough Award.”LivePerson has been innovating digital connections between brands and consumers for more than 20 years, starting with the invention of live chat on websites in 1995. Since then, the company has driven consumer communication technology through the evolution of predictive intelligence and customer transcript insights. LivePerson is driving today’s new era of messaging, conversational design, and the integration of AI into the customer care of the world’s largest brands. Marketing Technology News: 4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments AIcustomer serviceGoogle RCS Business MessagingLivepersonMarketing TechnologyMavenNews Previous ArticleDigital Communication Tools Leave Many Workers Feeling Squeezed out by Tech-Savvy ColleaguesNext ArticleTaptica International Rebrand Reflects Video Advertising Leadership LivePerson Wins 2019 Artificial Intelligence Breakthrough Award PRNewswireJune 28, 2019, 7:54 pmJune 28, 2019 last_img read more

24 Jul

Hotels Can Now Overcome Language Barriers and Enforce Incidental Policies with Mobile

first_imgHotels Can Now Overcome Language Barriers and Enforce Incidental Policies with Mobile Devices and Connect Staff by Monscierge PRNewswireJuly 3, 2019, 11:34 pmJuly 3, 2019 Connect Staff applicationHospitality technologyMarketing TechnologyMonsciergeNews Previous ArticleBridgeline Announces Appointment of Mark Downey as Chief Financial OfficerNext ArticleThe Connected Car Is Poised for Acceleration and Hyper-Personalization A New Photos and Images Feature Recently Launched in the Monscierge Connect Staff App Both Improves Staff Communication and Justifies Incurred FeesHospitality technology firm Monscierge launched a photos and images feature within their Connect Staff application last month and clients have found great success using the new tools for a number of tasks. Two most notable uses are overcoming language barriers between hotel members of staff and collecting penalty fees garnered by guests opting to smoke in non-smoking rooms.Monscierge client Hilton Belfast City initially introduced their teams to the new photos features in Connect Staff as a housekeeping tool that quickly communicates issues to the maintenance departments, ultimately turning over rooms faster. Leaky faucets, damaged furniture and HVAC issues are examples of images reported, however the front-of-house using images to collect on incidentals has proven to be most beneficial. By combining images of a room with incurred fees with the guest room policies signed by guests during check-in, Hilton Belfast City now has an easier process to more readily service their guest rooms.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences“The system proved very easy to use with minimal impact on our operations to get trained and operational. Training took one hour and the team felt confident right away,” said Charlotte Crenn, Front Office Manager at the Hilton Belfast City. “They continually bring more product updates and our teams are excited about using the new photo capability of logging jobs and bringing more efficiency to operations. Monscierge have really taken the time to understand how our hotel operates and how this technology can be best explored to facilitate the hotel operations.”Monscierge previously reported how the Connect platform’s low impact deployment process yielded immediate improvements in labor. Analytics from one-hundred properties showed that within six months, hotels’ average guest satisfaction scores had increased by 5 points over the control group who hadn’t deployed the product. Furthermore, the usage data generated by Connect Staff across these properties showed a clear correlation between lower incidences of guest complaints and refunds when product engagement was highest.Marketing Technology News: Digital Communication Tools Leave Many Workers Feeling Squeezed out by Tech-Savvy Colleagues“One of the things that differentiates Monscierge from competitors is our comprehensive platform. We might have a competitor for each custom feature – SMS, Mobile, Digital Signage and staff workflow solutions, but no competitor has the business data and analytical insights we have access to via a platform,” says Christy Doherty, Monscierge. “We can make impactful, real-time decisions and adjustments at an associate, departmental, property/hotel, regional and brand level. Today’s data-driven hospitality world, the ability to access, analyze and apply this data is critical for organizations to compete successfully.”Marketing Technology News: Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Yearlast_img read more