11 Aug

Grace expects Greinke trade to have emotional impa

first_img Grace expects Greinke trade to have emotional impact Derrick Hall satisfied with D-backs’ buying and selling As the saying goes, “one man’s trash is another man’s treasure”. Keim sure hopes that’s the case, as he tries to hit gold on another forgotten player. Wilson injured his right ankle during the third quarter when Dolphins defensive tackle Ndamukong Suh sacked the quarterback.Heading into Week 2, both teams will be looking for greener pastures, so to speak. While Wilson is expected to play, Seattle’s offensive line faces a daunting task against the Los Angeles Rams’ defensive front. The Rams weren’t able to produce any pressure in the team’s 28-0 loss to the San Francisco 49ers, only recording one quarterback hit on Blaine Gabbert and no sacks, but Los Angeles may find it easier against Seattle’s questionable offensive line.Meanwhile, the Cardinals welcome one of the league’s up-and-coming quarterbacks to Glendale in Tampa Bay’s Jameis Winston. Against the Atlanta Falcons, Winston threw for 281 yards and four touchdowns. With New England’s Jimmy Garroppolo carving up Arizona’s defense in Week 1 — specifically rookie defensive back Brandon Williams — the team claimed former Seahawks cornerback Tharold Simon off waivers.“He’s a great talent, he’s a guy who’s a long angular type of cornerback, talented enough that Richard Sherman thought that if he could ever get it down he could be better than Richard Sherman,” Clayton said. “Problem is he’s always hurt, and they just got tired of it. Last year going into the opening game against at that time St. Louis Rams, he was supposed to be the outside starter if they were going to go three corners, because they were still trying to get Jeremy Lane back healthy and all of a sudden here’s Simon with another injury. So here it is, last week, he was technically the fourth corner because he lost (a spot to) DeShawn Shead, but he still might have had some playing time. Wednesday’s practice comes up and his knee’s bothering him, so I think they just gave up on him.” LISTEN: John Clayton, ESPN NFL insider (Photos by: Associated Press) Former Cardinals kicker Phil Dawson retirescenter_img 0 Comments   Share   “Arizona,” he answered. “I never thought that you could go in with a New England Patriots team, be down five starters on offense, including Tom Brady, and with the talent that’s on that Arizona defense for Arizona to lose that game. I could not envision it. I thought it was going to be so one-sided, it should’ve been probably a 17-point win. Didn’t turn out to be that way.”These types of games may put things in perspective for a team that’s a serious Super Bowl contender. Arizona committed errors in all facets of the game, ending with a missed potential game-winning field goal by Chandler Catanzaro. Head coach Bruce Arians admits there were mistakes, but fixable ones.The team the Cardinals are fighting against for NFC West supremacy, the Seattle Seahawks, also had a rough first week of regular season play, beating the Miami Dolphins 12-10. Clayton explained Seattle, unlike Arizona, did what was necessary to win.“Seattle, defensively they were fine. Miami couldn’t run the football, (Ryan) Tannehill had nobody to throw to because everything was pretty well covered,” Clayton said. “The offensive line played horribly for the Seahawks, which that’s no surprise, that’s been kind of a trend for the last couple years, part of it was losing Germain Ifedi with the ankle injury five days before the game and had to go with J’Marcus Webb and he looked pretty bad out there. In the end, they were able to play enough good defense and get one good drive out of an injured-Russell Wilson to be able to win the football game.” Your browser does not support the audio element. The top two teams in the NFC West both had performances in Week 1 they might want to forget.Criticism rained on the Arizona Cardinals’ early 2016 parade when the team fell to the Tom Brady-Rob Gronkowski-less New England Patriots 23-21. General Manager Steve Keim openly expressed his feelings from the team’s first game, saying it makes him “angry, disappointed and embarrassed”.ESPN NFL analyst John Clayton joined Doug and Wolf on Arizona Sports 98.7 FM Friday morning and was asked which team looked worse in their 2016 opener, the Cardinals or the Seahawks. Top Stories last_img read more

25 Jul

Making Matcha accessible and useful to a wider audience

first_imgRory Jeffries (left) and Harvey Hodd (right), co-founders of Matcha Works. Making Matcha “accessible and useful to a wider audience”Posted By: Harriet Jachecon: February 01, 2019In: Functional, Industries, Soft drinks, TechnologyPrintEmailMatcha has been a long-standing ingredient to include in many functional beverages, mainly targeting the ready-to-drink tea market. This can be seen in these carbonated Matcha teas and this CBD and Matcha ready-to-drink tea, which releases the functional ingredients into the beverage with a twist of its cap.But what about energy drinks? Consumers are seeking natural, cleaner ways to get energised – and this comes with a need to reduce unhealthy ingredients such as sugar and excessive amounts of caffeine. Here, we speak with Harvey Hodd, co-founder of Matcha Works. He explains how the brand’s approach to Matcha energy drinks appeals to this healthier, more natural space for the category. The brand has also digitalised its connection with young consumers through a WhatsApp platform.What draws consumers to the use of Matcha in sparkling drinks?Based on the feedback of our current Matcha and Plant M*lk range, most of the awareness and consumption of Matcha is based around tea, with traditional ‘straight up’ Matcha and water being king. The issue with this is that the preparation of this can take time, something many consumers struggle with. We want to make Matcha as accessible and functional as possible, and have taken that into our new sparkling range.The range contains the same amount of caffeine as a coffee or conventional energy drink, without the crash or sugar. We wanted to take something that is largely drunk on premise, and make it accessible and useful to a wider audience.Why do you believe that the attractiveness of energy drinks is increasing?Energy drinks have had a bad rap over the last few years, and rightly so. The sugar, artificial ingredients and synthetic caffeine that conventional offerings are built on don’t relate to a modern consumer anymore.For us, we believe the war on energy has shifted from this idea of “peak performance” with marketing around extreme sports, to now a war on a consumer’s everyday lifestyle. The war is now on tiredness, focus and fatigue.L’theanine found in Matcha combines with naturally occurring caffeine for long-lasting, no-crash energy. Consumers are becoming increasingly aware that alternative all-natural energy offerings exist, and consuming the artificial ingredients in conventional offerings no longer makes sense.Would you class your beverages as ‘functional’? If so, how?Yes, 100%. We provide functional everyday energy from Matcha Green Tea. Matcha is loaded with natural caffeine and an amino acid called L’theanine. L’theanine helps with cognitive calm and focus, and combined with the caffeine in Matcha, creates a potent mix for no-crash energy.Could other beneficial ingredients be incorporated into soft drinks to enhance them?Yes I think so, we’re seeing it right now. Beverages that have CBD and ashwagandha, to name a few, are launching with added functionality. I believe the demand is there from a highly educated millennial consumer who is asking for added functionality in their beverages to combat their busy lifestyles, so I think we’ll only see more of it.Why target millennials/Gen Z? What benefits does this decision bring?Based on testing our range and feedback, a millennial/Gen Z audience resonated with our ranges the most.There has been a tectonic shift in consumer buying behaviour mostly attributed to a millennial audience, which will only become more severe as Gen Z’s buying power increases further. They are an audience that challenges past views on food and drink, and are demanding healthy functionality in the food and drinks they consume.Some of the technology we are incorporating into our business model, like our DTC WhatsApp platform, is also targeted towards a digitally native millennial/gen Z audience. They already have the knowledge of platforms and technology like this, which allows us to seamlessly incorporate it into our business.Tell me more about how your WhatsApp platform works. Why did you make this commercial decision?We recently launched a direct ordering WhatsApp platform to allow us to get closer to our consumer in a more engaging and colloquial way.We speak to a digitally native audience that wants to engage with brands in a different way, and we felt traditional methods like newsletters, slow email customer service, and long checkouts on website purchases are a little tired.We offer direct customer service, one-click next-day delivery ordering, and exclusive news, competitions and offers via the platform. Our customers now have a direct line to us whenever they want, and can order as seamlessly as sending a message to a friend.Could you see a functional beverage like this being marketed to older generations in the future?I think as consumer behaviour changes further over the next decade there is no reason functionality in beverages like ours can appeal to a different audience. But for now, we are focused on delivering as much value as we can to our core younger demographic.Hodd was speaking with FoodBev Media’s Harriet Jachec.Share with your network: Tags: CEO Seriesenergy drinksMatchaMatcha Workslast_img read more