26 Nov

FINALLY, a period-related advertisement that features blood

first_imgSince time immemorial, all period-related commercials have been obsessed with depicting period blood as everything except what it actually is supposed to be–blood.Also read: Track your period with these apps by your sideThe nicks and cuts for razor ads may feature deep red blood, but somehow, women’s hygiene products could never get the same privilege. Periods are already something many people aren’t comfortable talking about and some members of the not-so-fair sex find the whole affair rather mysterious; and throwing some blue liquid on pads in sanitary napkin commercials only adds to it.By using blood, UK-based feminine-hygiene products brands, Bodyform, has rekindled the conversation around the bizarre nature of menstrual products’ advertising. Based on the premise of “No blood should hold us back”, the video promotes the brand’s new fitness campaign, Red.Fit–created in collaboration with sports scientist Georgie Bruinvels–that shares information on staying fit, tailored according to the female body’s monthly cycle.Also read: This web series is about women having their periods in different periodsWhile a peek at the use of blood or at least red liquid for sanitary napkin commercials is still awaited, the use of actual BLOOD in something period-related not only won our favour, but seems like a small step that will hopefully be a big leap in the world of menstrual products’ advertising.last_img read more

11 Aug

Go back to the enewsletter On 11 to 13 August

first_imgGo back to the e-newsletter >On 11 to 13 August, a delegation of Malaysian trade and state government officials attended a series of Roadshows targeting key travel agents and media across Sydney, Perth and Brisbane.Addressing Sydney guests on 11 August, Dato’ Azizan, the Deputy Director General (International Promotion) for the Malaysia Tourism Promotion Board, launched Tourism Malaysia’s latest initiative with Malaysia Airlines to encourage travellers to spend at least one night in Kuala Lumpur on stopovers to and from all destinations beyond the capital.From 13 August to 12 September 2015, airfares booked with Malaysia Airlines (excluding Perth and Sydney) will now include one night’s accommodation in Kuala Lumpur, for travel between 1 October to 31 December 2015.“Not only does this give travellers the option of breaking up a long haul journey, it’s such a fantastic way for Australians to sample the life and colour of KL as part of a bigger itinerary, and we know that they won’t be disappointed,” says Dato’ Azizan.There has been a steady rise in in-bound tourism numbers to Malaysia, with more than 571,000 Australians visiting in 2014, a rise of 6 per cent.Other delegates at the Sydney Roadshow included representatives from the Sabah Tourism Board, Terengganu State Government, Malaysia Healthcare Travel Council, Malaysia Airlines and representatives from Malaysian hotels and resorts.The major prize drawn on the night accommodation in Kuala Lumpur and other destinations in Malaysia and airline tickets.Go back to the e-newsletter >last_img read more