Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now You can’t see your potential from where you are now. It isn’t visible to you.There is a reason that you should spend time and develop relationships with people who are more successful than you are now. But before we get into all the reasons this is true, we need to cover a few important issues.First, success is personal. It isn’t measured on a curve. Your definition of success and my definition of success might be vastly different. They may even be at odds. In fact, you living my definition of success might make you miserable, while me living your definition of success might not make me the least bit happy.Second, success can get a bad rap, and some people make the very pursuit of success a divisive issue. Success shouldn’t be divisive, and the idea that you need to surround yourself with people who have a greater level of success is not a judgment of the people you love and care about that aren’t experiencing the same level of success as the people you will need to spend time with.The reason you need to spend time with people who are more successful than you is because you can’t see your real potential from where you are now.Your potential is far greater than anything you can imagine. The only limit on your real potential is the limit of your awareness of what is possible for you. Your potential isn’t visible to you.Think about where you were years ago, when you weren’t as successful as you are right now in some area of your life. Your beliefs and behaviors were different than they are now. And even though you weren’t conscious of how they were limiting you, they acted as a governor on your success. At some point, you gained an awareness of what these beliefs and behaviors and changed them.Someone standing higher up on a mountain can see further than you can. They can also more easily see the path that is available to you, even if it isn’t yet clear to you. They have a greater view of your potential. By spending time with people who are more successful, you start to become conscious of what you believe and how it limits you. You also gain the advantage of transforming faster by finding people whose beliefs and behaviors you can model.Develop relationships with people who are more successful than you. Find mentors. Develop a mastermind group of people who have something you want, whatever that is, be it financial success or being a great parent, or whatever you call success.