last year, the concept of brand is regarded by most of the business enterprise, business enterprise also firmly believe that only the channel is difficult to grow, want to develop steadily in the business circle, we must to establish themselves as independent brand suppliers. This will involve the creation and dissemination of the brand.
is a registered trademark of a brand is very easy, but to make the brand real world is very difficult, especially for small and medium-sized business enterprise, can be used for advertising funds is limited, many of the most effective brand effect of the media are not to try and implement. Small and medium enterprises to build the brand of the road will be very difficult, and on the small and medium enterprises brand, I suggest you can do so:
on the interactive platform to promote
for a brand new, and the user’s interaction is very important, you need to understand the user through the interaction of the brand’s feedback, but also through the interaction with the user to develop feelings. In addition to the interactive nature of the site itself to be displayed, you also need to engage in a number of interactive platform for the promotion, including: micro-blog, SNS community, forums, Baidu related platforms, etc..
in the process of interaction with the user, not only spread your brand, but also increase the viscosity of users and brands, contribute to the long-term stability of the brand.
mining brand opinion leaders, so that they affect people around
Chinese is a word-of-mouth, many people receive information through friends to inform, so if we can tap into the brand’s opinion leaders, based on their marketing to promote brand communication is a very effective means.
mining brand opinion leader is actually very simple, you only need to find your brand potential users there are certain influential people, such as micro group group, the moderator of the forum and so on, through some simple means of marketing, they will easily help us spread the brand.
allows your brand to be associated with a well-known brand bundling
if you can make your brand and brand bundle, then your brand position will be jointly promoted, because in the hearts of the people will feel will appear together in the subconscious of the brand, will have the same status.
in addition to the above said the 3 brand shaping method, in the work we do around the brand, it should always be aware of: to ensure that the brand sales, the brand is likely to be spread.
in the hearts of many people think that to shape the brand can not go cheap, promotion strategy, that low-cost will hurt the brand, which is true. But we have a profound cognition to the point, is to make a brand spread, your products must have a stable sales can, if no sales, then you create in the promotion of the above.