18 Dec

The virtuous cycle: Supporting small businesses & building local communities

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Buzz Points is the only program of its kind to support the “bank local, buy local” movement. In conjunction with National Small Business Week, we’re proud to celebrate our partnerships with small businesses and local merchants around the country. We’ve placed a premium on helping our local business partners succeed and holding ourselves accountable toward that goal.By any measure, we generated new opportunity and increased customer loyalty for small businesses nationwide. In just the last year, we categorized 20,000 more merchants as locally-owned businesses, vastly expanding the number of locations where Buzz Points users can earn additional rewards for supporting local organizations. Throughout 2015, Buzz Points Preferred Local Business partners averaged three reward redemptions from users per month, increasing customer loyalty to the tune of 200% from 2014. And on the whole, cardholder reward redemptions at Preferred Local Businesses spiked 143% over 2014 levels.Beyond revenue and customer loyalty growth, our team and platform have provided local businesses with specific marketing insights to help them better serve their local communities. Since partnering with the Buzz Points program through Fort Community Credit Union, the owners of Wisconsin’s The Sweet Spot café and bakeshop have enjoyed increased visibility into their customers’ buying habits. “Buzz Points gives us the financial and marketing benefits for doing what we were already doing,” they explained.The owner of Wisconsin’s Crimson Salon and Spa has stated that Buzz Points “is the most successful marketing system for our business to date!” What The Fork, a food truck based in Scranton, PA, has even studied Buzz Points customer purchase behavior and regularly adjusts incentives and rewards, gamifying the loyalty experience for its customers.We appreciate the trust and partnership of our small business affiliates, spread across 17 states around the country. We salute your commitment to your communities, and we look forward to growing with you!To learn how the Buzz Points solution can create new opportunities for your small business, contact us! continue reading »last_img read more